The NBA recently inked a new deal for over $76 billion. The WNBA would receive about $200 million per year as part of the NBA’s recently approved media rights deals. That would be an increase of around $140 million under the new deal. The number still doesn’t sit well with the executive director of the WNBA players’ union. Terri Jackson feels like the league is being undervalued at $2.2 billion over 11 years. The WNBA’s current media deal, which is valued at about $60 million per year, is set to expire after the 2025 season. The NBA, which owns about 60% of the WNBA, has negotiated the new deals. The new NBA media rights deal is with Disney, NBC, and Amazon Prime Video.
The new revenue could greatly increase player salaries, which has been an issue for many years. Since the WNBA was founded in 1997, players have gone overseas to supplement their incomes. The top base salary this year is $242,000, with players potentially earning more than half a million through salary, marketing agreements and bonuses. Indiana Fever rookie Caitlin Clark makes $76,000 as the No. 1 pick in the draft.